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Bowerman's style and design led into the introduction of the "Moon Shoe" in 1972, so named because the waffle tread was said to resemble the footprints remaining by astronauts over the Moon.

Nike was an early adopter of Online internet marketing, electronic mail 분양 administration technologies, and utilizing broadcast and narrowcast communication systems to generate multimedia marketing and advertising campaigns.

To be able to refocus its small business strains, Nike began divesting by itself of several of its subsidiaries in the 2000s.